The BIG Cheese
With obituaries for Steve Jobs all the rage and mobile manufacturer CEOs trumpeting the "End User" it's time a medical device CEO delighted a customer. Ward Hills talks about developing PneumaCare's first product and how he plans to change the world, one billion dollar market at a time.
"We spent a great deal of time looking at the end user and essentially ignoring the technology."
You didn’t KNOW
Ward has decorated his office as if designed by an Ugly Betty Stylist. Campbell Black's favourite features are Pneumacare's shocking yellow chairs.